Phan Xuan Thanh is the Founder and CEO of EMIC Hospitality Co., Ltd. in Hoi An Dong ward, Da Nang city – an innovator in sustainable and responsible tourism in Da Nang. He is also the Vice Chairman of the Da Nang Tourism Association., contributing to sustainable tourism development across Central Vietnam.

He has over 20 years of experience advancing sustainable tourism that balances business growth with community and environmental values.

He launched the “Green Destination Quang Nam” brand, now part of Da Nang’s sustainable tourism strategy, shaping a vision where people, culture, and nature thrive together